Issue link: http://www.insightdigital.biz/i/1019825
w w w . i n s i g h t o n b u s i n e s s . c o m S e p t e m b e r 2 0 1 8 • I NSIGH T | 57 [continued ] » Q: I need help! I have a manufacturing business that is in heavy-growth mode. We currently run two shifts, but easily could run three. The challenge is finding qualified people! Currently our second shift should have about 40 workers and we now only have 12! We are advertising on the internet, have a sign out front asking folks to stop in and meet, etc. and nothing is working. What do you suggest we do? A: This is an all-too-common challenge! Today's worker is motivated in a very different way. Our traditional worker was motivated first by pay, including overtime. Our new generation of workers does not share that mentality. They are more interested in factors such as work-life balance and the reason why what your firm creates makes a difference to those you serve. Indeed ads or a sign in the lot do little to address either of these. First, let's get your own house in order. What is the story/purpose of your organization, and can you articulate that to get people interested in joining your team? Storytelling is important in recruiting. Stories about taking care of your people, what makes your culture unique or an amazing thing you did for a customer go much further than what you pay hourly. I find that this step can be surprisingly hard, but ask your current team. An example of this done well is a video by Oshkosh Corp. on YouTube called "We are honored." It does a great job sharing "why" their employees engage every day. Another "must-do" piece is leadership engagement. Who can sell our business better than we can? We lead the organization every day and can share a clear vision. No matter the level of employee, they want assurance they are joining an organization with a future and a path to success. All too often, leaders are busy, and they assign this important talent choice to someone less engaging and unclear on articulating "why" your firm. Your time doesn't need to be long, just effective. To learn more, go to our blog. ergsearch.com/blog Dear Sharon The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Insight Publications, LLC. Sharon Hulce — S P O N S O R E D M E S S A G E — President – Employment Resource Group, Inc. occupational therapy, physical therapy, speech therapy, wound care, rehabilitation, translation and transportation. BUSINESS COMINGS AND GOINGS Brunner Fabrication held a ribbon cutting at its new location in Manitowoc. Aerial Roots Boutique opened a second location in Green Bay's Broadway District. LimeBike, a bike share program, launched in Green Bay. McCleer Law Office, LLC, established by attorney Joseph McCleer, opened in Oshkosh. Instacart expanded its retail delivery service to the Green Bay area. e Sailing Education Association of Sheboygan opened its new facility on the lakefront, replacing the four separate locations it previously used. e Wisconsin Institute of Urology opened a new clinic in the village of Fox Crossing, replacing its locations at Encircle Heath in Appleton and eda Clark Medical Plaza in Neenah. Aurora Health Care held a ribbon cutting at its new location on Dewey Street in Manitowoc. e Hope Clinic & Care Center moved from Appleton Alliance Church to the Goodwill Community Campus in Menasha. Rebuilding Together Fox Valley moved to a new location in Menasha. business sp O tlight O S H KO S H CO R P. N E TS $8M I N TA X C R E D I TS Oshkosh Corp. is getting $8 million in state income tax credits from the Wisconsin Economic Development Corp. for its new corporate headquarters in Oshkosh. The company is building a 190,000-square-foot headquarters on what was part of the city-owned Lakeshore Municipal Golf Course. Oshkosh employs 6,500 workers across Wisconsin. "We couldn't be more excited for the future," Oshkosh Corp. CEO Wilson Jones said in a statement announcing the state tax credits. In addition to providing the company with tax credits, the state will provide the City of Oshkosh with $787,500 in Transportation Economic Assistance funding from the Department of Transportation to extend North Koeller and North Westfield streets and improve the intersection of Oshkosh Avenue and North Westfield Street. That project is expected to be complete next September and will help with traffic flow in and out of the new headquarters. Oshkosh Corp. plans to complete its new headquarters by the end of 2019.