Insight on Business

August 2018

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w w w . i n s i g h t o n b u s i n e s s . c o m A u g u s t 2 0 1 8 • I NSIGH T | 39 who are making their money on the so-called 'gig' economy — one selling high-end collectible tennis shoes on eBay and another putting all his energy into his YouTube videos," Snyder says. "It seems to me that a young person may want to be the CEO of his own online store or YouTube empire versus an eight-hour shi at the mall." It's a point worth considering. "Younger people are more entrepreneurial and certainly more internet savvy than previous generations. Twenty- five years ago, starting your own business at age 16 was little more than a lemonade stand or a paper route," Snyder says. "Today, young people form their own foundations or seek to change the world through crowdsourcing. A job is the last thing they're thinking about." Also, in the past, a low-skilled worker may have been lucky to find a role in a restaurant or retail environment. However, Snyder says, "today, with all our employers facing an inability to find decent labor, they're far more willing to welcome a lower-skilled worker with a good work ethic into something more than minimum wage." at means a potential worker for a mom-and-pop restaurant paying $8 or $9 an hour might instead seek an $11 or $12 entry-level manufacturing role. [continued ] » "It's absolutely statewide; in fact, it's nationally. Every sector is struggling finding good people … restaurants, construction, everything." — Kristine Hillmer, president and CEO, Wisconsin Restaurant Association Snyder

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